Gear

Reduced to its most basic functional elements, the bicycle is one of the greatest examples of modern design. Scher takes it to another level of complexity and simplicity - constructing it with the alphabet of its intent - an object with a public message. Formal, playful, simple, complex, elegant, understated; this is quintessential great design from an artist known equally for her artwork, design, and contributions to urban spaces and our environment.

Paula Scher began her career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients. Her work has been exhibited worldwide and is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and the Centre Georges Pompidou.

The Details:

• 20 x 30 inches
• EPSON Enhanced Matte Paper

POSTERS ALSO AVAILABLE IN:

• Paula Scher 20 X 30 Framed - $295
• Paula Scher 40 X 60 Canvas - $350

VIEW ALL PUBLIC WORKS POSTERS