This imaginative illustration begs the question, what would our public world look like if our transportation options were as unique as the people riding them? What if our freeways were parades of forms rather than monotonous parades of anonymous vehicles? Clever, witty, fun, playful, simple, childlike and quintessentially modern work created by a master of understatement.
Los Angeles based Geoff McFetridge, founder of Champion Graphics is known for his reductive graphic style. He was part of the Beautiful Losers: Contemporary Art and Street Culture exhibition that toured the world, and has made solo exhibitions in Los Angeles, New York, Berlin, Paris, London, Seattle, Milan and the Netherlands. His clients include Nike, Patagonia, Vans, MTV, Pepsi, and The New York Times.