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Bikes are a great way to get your brand on the streets and have a little fun.

How it started

The founder of Smitten Ice Cream, Robyn, approached us about the idea of a custom Smitten Ice Cream PUBLIC bike. An avid bicyclist who started her business wheeling her ice cream making machine on a red wagon cart, Robyn has built Smitten into a widely loved local Bay Area business.

Step-by-step

When we came out with our Red step-thru bike similar to Smitten’s red color identity, it was easy to imagine a custom bike for Smitten. Working with our local graphic decal partner, Robyn’s vision was realized in a one-of-kind Smitten bike. Her bike includes a sign and custom PUBLIC Twin Pannier with her company’s logo. And of course, the fenders of her bike have a signature ice cream icon.

Branding

How can you not notice this custom Smitten PUBLIC bike? It’s distinctive. Whether it’s parked outside of Smitten’s main location in Hayes Valley, or on the streets for a short ride, the bike is a mobile advertisement for Smitten.

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