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Sierra Club created a custom bike for members and supporters to reflect their shared values of sustainable transportation.

How it started

Before this collaboration we worked with Sierra Club to promote membership through sustainable transportation ideals. We pitched the idea of a licensed custom Sierra Bike specifically offered to their supporters and customers.

Many of its members are already regular bicyclists so this custom Sierra Club bike gives members an opportunity to express their support every time they ride.

Step-by-step

Working with their licensing department and creative team we designed the custom Sierra Club PUBLIC bike. Sierra Club supporters were able to purchase these bike before production to gauge demand.

Branding

Since the Sierra Club promotes sustainable transportation through its advocacy work, the custom Sierra Club PUBLIC bike fits with the organization’s values.

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