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“This is a very cost effective amenity for specialty hotels - and it really differentiates us from the other hotels in the area." – Circe Sher

How it started

This boutique hotel, situated next to the town’s plaza in the heart of Sonoma wine country, wanted to take an extra step towards a green hospitality experience. They now provide a fleet of PUBLIC bikes for their guests to use to explore town and country roads surrounded by vineyards.


It’s no surprise that Hotel Healdsburg is an award-winning boutique hotel. The guest experience is treated with the upmost elegance and innovation. With a focus on sustainability and the local surroundings, it made perfect sense for the hotel to offer a fleet of bikes for guests to use. They chose to work with PUBLIC Bikes because of our ability to create custom high-end, easy to use, long lasting bikes. Our creative teams worked closely to create a custom bike fleet that represents the brand. From the color palette to the custom decals, the bike fleet compliments the hotel’s aesthetic.


When guests park their bikes around town, they advertise Hotel Healdsburg everywhere they go – and the distinct custom green color distinguishes them as uniquely Hotel Healdsburg.

The bikes allow Hotel Healdsburg to extend the positive customer experience beyond the confines of the hotel. Guests appreciate having this free amenity to enjoy their stay. Many guests choose to stay at the hotel specifically because they know that they have access to free bikes to explore town.

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