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MASS MoCA supported the positive shift in bicycle infrastructure in their surrounding community by introducing MASS Transit, a museum run bike rental program.

How it started

The local roads around the museum are very bike-friendly and there are long-term plans for more bike paths connecting the museum with surrounding commuities. MASS MoCA was seeking new ways to get visitors around town while they visited. Enter MASS Transit, the museum’s bike rental program. A helpful and environmentally friendly mode of transportation to reach downtown North Adams and neighboring towns, the program is being met with enthusiasm from museum visitors, visiting artists, staff and friends of the museum.

Step-by-step

A bike advocate friend of the MASS MoCA project manager turned the museum onto PUBLIC bikes. After determining the needs of the museum visitors, they selected our stock PUBLIC C7 for ease and beauty. We shipped the museum stock bikes. They worked with a local graphic designer to apply custom decals the bike's fenders and down tube.

Branding

MASS MoCA expects visitors to build in the idea of renting a bike from MASS MoCA when planning their trip to the museum and the area. This extends and enhances the visitor experience. The clearly visible decals serve as advertising in motion.

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