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Mozilla wanted custom bikes that employees could use to get around San Francisco that also extended the brand out on the streets of the city.

How it started

Mozilla wanted a new bike program and turned to Bikes Make Life Better for help. Bikes Make Life Better designed a custom bike that was clearly identified with their Firefox brand, transforming our orange PUBLIC bikes into fiery mobile brand ambassadors.

 

Step-by-step

Mozilla chose to work from our stock orange bikes for a quick turn-around. Bikes Make Life Better worked with a local digital graphics company to develop sophisticated custom decals that reflect the Mozilla brand. Within a matter of months they transformed our stock orange bikes into firey mobile design.

Branding

As employees ride Mozilla bike through the streets of San Francisco they extend the spirit and brand of the company into the streets. It’s advertising made healthy.

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